neil lawson – motion design


when you’re asked to create a promo for a website you can pretty much count on the website not being functional. after effects has many strings to its bow but i particularly enjoy using its smoke and mirrors for mocking up interfaces like this.

one of the project highlights was directing the voice over recording which was voiced by Alex Scott, the ex-England and Arsenal player (this was just on the cusp of her meteoric rise as a sports presenter and pundit). she brought bucketloads of vitality and was great to work with.