neil lawson – motion design


i had full control of this promo, the main criteria was that it had to be a knockout. having been given the freedom to run with it i took it into 3D to create a world of learning spaces with an real feeling of depth. i really like how it turned out – the fluid movement through the space as well as the movement of the various elements pretty well realised the vision i had in my mind’s eye. to top it off when this was presented to the client apparently he did an air punch – it doesn’t get much better than that!